The European Cricket Network (ECN) is excited to unveil 1xBet, a leading global online sports betting brand, as its exclusive Official Betting Partner for all ECN cricket properties. This groundbreaking partnership includes some of the most prestigious cricket events in Europe, such as the celebrated European Cricket Series (ECS) and the European Cricket Championships (ECC). As the exclusive partner, 1xBet will receive prominent exposure across various ECN platforms, solidifying their presence in one of the fastest-growing sports in Europe.
With this partnership, 1xBet will see extensive branding visibility across international television broadcasts, which will reach a global audience. The collaboration spans over a thousand matches, ensuring that 1xBet’s brand is showcased to millions of fans worldwide, enhancing the profile of both the brand and European cricket in general.
A Strong Collaboration to Expand Cricket’s Reach
The European Cricket Network (ECN), with over 30 member cricket federations from across Europe, is poised to further elevate the visibility of cricket by teaming up with 1xBet. This partnership is designed to engage cricket fans around the globe, providing them with an interactive experience that bridges the gap between being a spectator and a participant. By combining cutting-edge technology with live-streamed cricket events, the ECN aims to offer fans the opportunity to be a part of the excitement both on and off the field.
The strategic partnership will also offer 1xBet exclusive rights to promote their sports betting services during ECN events, allowing the brand to tap into a dedicated and expanding audience of cricket enthusiasts. From casual fans to seasoned bettors, the alliance will provide a dynamic way for people to connect with the sport while simultaneously boosting the global profile of European cricket.
Statements from Key Figures
Roger Feiner, CEO of the European Cricket Network, expressed his enthusiasm for the partnership:
“European Cricket is thrilled to partner with 1xBet, one of the most innovative and forward-thinking companies in the sports betting industry. By teaming up with 1xBet, we are positioning ourselves among other prestigious brands and sponsorships, including 1xBet’s collaborations with high-profile global names such as FC Barcelona, FIBA, Volleyball World, and several other major rights holders. This partnership will not only help to elevate our cricket tournaments but also extend the reach of the sport to a broader international audience.”
Mark Wilson, a representative from 1xBet, also shared his excitement, saying:
“We are incredibly proud to partner with the European Cricket Network. This partnership is an important step in 1xBet‘s global strategy to support and promote sports worldwide. Our shared mission with ECN to grow and popularize cricket makes this collaboration even more exciting. We look forward to delivering a fantastic experience for fans and adding European cricket to our already impressive portfolio of top-tier sports partnerships. We are confident that this partnership will be a great success for both parties.”
About the European Cricket Network (ECN)
Founded in 2018, the European Cricket Network (ECN) has become the digital home for cricket in Europe, dedicated to growing the sport through the development of high-quality events. Using state-of-the-art technology, ECN strives to bring cricket to global audiences through entertainment, promotion, and digital fan engagement. The network produces live, TV-quality broadcasts of a range of marquee events throughout the year, including:
- European Cricket League (ECL)
- European Cricket International (ECI)
- European Cricket Series (ECS)
- European Cricket Championship-Women (ECC-W)
- Weston Shield – International Men’s Cricket Series
- Meltl Shield – International Women’s Cricket Series
By utilizing innovative media strategies, the ECN has grown into one of Europe’s most exciting cricket networks, providing fans with cutting-edge content and bringing the thrill of the game directly to their screens.
About 1xBet
1xBet is a globally recognized brand with 18 years of expertise in the betting and gambling industry. With a vast range of betting options across thousands of sports events and a wide variety of casino games, 1xBet has become a leading name in the world of online gaming. Available in 70 languages, 1xBet offers a seamless betting experience to millions of customers worldwide.
The company is known for its strategic partnerships with some of the biggest names in sports, including FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, FIBA, Volleyball World, CAF, and more. These high-profile collaborations have cemented 1xBet as a major player in the global sports betting landscape.
With over 3 million active players monthly, 1xBet is a recognized leader in the online betting industry. It has repeatedly been nominated and awarded prestigious industry accolades, reflecting its commitment to providing the best online betting experience for its global user base. Through its innovative platform, 1xBet continues to redefine the sports betting landscape, engaging millions of players worldwide and offering unparalleled betting opportunities across various sports and games.
